What Is Master Data Management?
A discipline that provides a consistent understanding of master data entities, and their relationships.
A set of practices and processes designed to accommodate, control and manage change.
The creation of a single, accurate and unified view of corporate data, integrating information from various data sources into one master record. This master data is then used to feed information back to the applications, creating a consistent view of information across the enterprise.
2. Agility/Strategic Initiative